Hyundai: Tomorrow's Toyota?
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Code : COM0051
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Region : South Korea
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Hyundai: The Bumpy Ride 'Hyundai Motor Company', formed as part of South Korean conglomerate 'Hyundai Group' in 1967, forayed into the US market, the world's biggest carmarket, in 1985. In the beginning, as the company was oblivious to the quality concerns of US customers, it earned the image of a low quality carmaker... Strategic Strides towards the No.1 Slot In 1999, Chung Mong Koo (Chung) became the Chief Executive of Hyundai and immediately took on the task of improving the quality at Hyundai. As the first step, he replaced the top management with engineers. He hired consultants and worked closely with J.D. Power experts to benchmark production and quality processes with the world’s best automobile companies... The Challenges The major challenge for Hyundai is believed to be about its new models that are to be launched. Hyundai has plans to revamp its entire product line with new models. By 2008, Hyundai wants to replace its four existing models and add two new SUVs and a minivan... |
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